The History“best workwear money can buy”
New York, 1906. Thousands of immigrants landed at Ellis Island to create, with their own strength, a new life in the New World – someone thought to invent for them new resistant and comfortable workwear. It was the Boshnack family. Thus was born the Smith’s American: “best workwear money can buy”.
A strange destiny. More than a century later, it is a process of reverse migration, to give prestige to a brand full of history and stories: a bizarre comings and goings, with one goal – success. It is Italian style, with its contribution to innovation, craftsmanship and the will to succeed, that make Smith’s American a must-have across the ocean.
Bridge, licensee of the brand, gathers and enhances the heritage with new casual chic collections. Clothing, footwear and accessories: – American style and made in Italy has had spectacular results. A synergy of different genes generates great ideas. A sign that catches your eye, that is appreciated, soft to the touch and that you can wear from head to toe.
In Europe even the most sophisticated consumers have been seduced by the brand. Amongst others, Bloomingdales and Sak’s Fifth Avenue sell the Smith’s brand.
It was born under a lucky star: the one that appears discreetly in Michela’s logo, perhaps reminiscent of the stars and stripes, or of a near future that will conquer the stars. “Timeless and ageless” apparel with absolute comfort.